
Apulian Masserias and Sustainable Wellness: a model of authentic tourism in the heart of Puglia
10 February 2025
In the heart of the Valle d’Itria, among the centuries-old olive trees and timeless architecture of Puglia, a new trend is emerging in the world of relax and lifestyle: the analog wellness. An approach that is proposed as an antidote to the excessive digitization that characterizes our days.
What is the Analog Wellness?
The Analog wellness is a concrete response to the growing need for digital disconnection. This time when we are constantly connected to smartphones, social media and digital platforms, more and more people are seeking authentic experiences, outdoor activities and moments of mindfulness that help them slow down and live the present more consciously.
Among the favorite activities of those who embrace this philosophy:
- nature walks,
- reading paper books,
- practices such as forest bathing,
- laughter yoga,
- hugging therapies,
- sensory floating sessions in protective pools that isolate from outside noise and stimulate deep relaxation.
These immersive experiences are spreading rapidly, with specialized centers opening all over the world, from Melbourne to London, but also in our beautiful Italy.con centri specializzati che aprono in tutto il mondo, da Melbourne a Londra, ma anche nella nostra bellissima Italia.
Nadira: Builders of Beauty in Puglia
In the analog wellness scene in Italy, Nadira represents a reference point for those who wish to experience moments of pure relax in environments designed to stimulate the senses and promote psycho-physical balance.
With a clear and inspired vision, Nadira is one of the protagonists of the transformation of the concept of wellness: no only just comfort and technology, but authentic connection with oneself, with nature and with the space that surrounds us.
Nadira designs and builds wellness centers and spa for hotels, extra-hotel center like b&b s and private residences, creating true places of regeneration. The proposed solutions promote digital disconnection and enhance the relationship between body, mind and environment.
Nadira, the true builders of beauty in Puglia, invite you to rediscover the pleasure of small things, away from digital noise, in spaces where wellness is a lifestyle choice.
Contact Nadira and ask us for a free quote by sending us an email, or by calling our offices at +39 080 480 5343, or by sending a WhatsApp message, our consultants will be able to identify the solution that best suits your needs.